Fortifying blow-dry primer for weakened hair that is prone to falling due to breakage from brushing.

BENEFITS

• Sulfate-free.

• Detangles and hydrates without frizz.

• 24H protection against frizz even in high conditions of humidity.

• Protects hair from blow-dry heat.

• Helps to prevent split ends.

• Leaves hair shiny and silky.

• 99% less hair fall due to breakage from brushing*.

• 88% more smooth/conditioned**.

Genesis is not a hair loss product. *vs. non-conditioning shampoo. **vs. non-conditioning shampoo.